Russ Morris, LUTCF

Independent Financial & Insurance Advisor,
Integrity Financial & Insurance Services

I firmly believe that everyone deserves the best financial and insurance plans available.  Since 1995, I have  created numerous customized plans for individuals and families with all types of budgets and needs.

Prior to entering the financial and insurance services industry, I was a college professor at the University of Illinois, Champaign-Urbana and Southern Illinois University at Edwardsville, teaching and conducting research in the Cognitive Psychophysiology Laboratory and the Institute of Child Behavior and Development.  I was also a tennis coach with my teams winning four NCAA national team championships and seven NCAA individual national championships.

As a licensed financial advisor and Life Underwriter Training Council Fellow (LUTCF), I use the same skills that I successfully utilized in teaching, coaching and conducting research, to meet the unique objectives of my clients.  I take pride in truly looking out for the best interest of each of my clients because after their physical health, a family's financial health is the most important factor in their lives.

Russ Morris is also a Strategic Wealth Coach with HERO’S Strategies, Inc..

CA License # 0F83826

THE REST OF THE TEAM WITH RUSS MORRIS FINANCIAL AT INTEGRITY

Aaron Cruz, Executive Director 

Aaron Cruz has over 17 years of experience in the Financial Planning and Risk Management Business, and he is one of the founding Principals of Integrity Financial and Insurance Services. Aaron specializes in helping business owners and families protect and plan for their futures. Aaron strives to educate his clients on how to prepare for retirement, minimize the impact of market volatility on their assets and deal with challenges of increased longevity. Aaron believes that a proper financial strategy blends both time-proven tactics as well as predictable, reliable, and sustainable lifetime income streams.

Alan Cruz, Executive Director 

Alan Cruz has over 15 years of experience in the Financial Planning and Risk Management business. Alan specializes in advising business owners, families and pre-retirees to protect and plan for their future. He takes a personal interest and pride in educating his clients on how to prepare for retirement. This includes minimizing the impact of market volatility on their assets as well as preparing for the likely challenge of increased longevity. Alan believes that the proper financial strategy blends time and proven tactics as well as reliable, and sustainable lifetime income streams that can’t be outlived.

Simukai Chideya, Executive Director

Simukai Chideya has over the 18 years of experience in the international banking, portfolio management and financial planning fields. Simukai implements his many years of experience to leverage the assets of each client who is seeking the services of a professional investment, estate and retirement planning advisor. When working with people, his central focus is the various tools that are available. He then helps them create a financial plan that can provide sustainable income for the future.